“Two years ago, a new sexually transmitted disease took the world by storm. This STD was unlike any other that had come before. This was a disease that people actually wanted. ‘Victims’ of this epidemic were physically changed by the virus. Fat melted away, thinning hair returned, skin blemishes faded, and their facial features slimmed. It became known as The Beauty… Suddenly, perfect skin, flawless features, and a gorgeous body were only one sexual encounter away… Now, over half the country’s population has the beauty, and the other half of the country hates them for it.”
The Beauty is built on an interesting premise: what if an STD (with only minimal side effects) made you beautiful? No more need for diet and exercise to get people to check you out. No more need for the average person to exercise self-discipline to maximize their genetic potential. Beauty and overwhelming sexual desirability are just one lucky virus away. Who wouldn’t be tempted to become one of the elite? As you might expect, The Beauty spreads swiftly.
But it turns out there’s a catch: a fairly horrible death is inevitable after one has been beautiful for a while. Fortunately, there’s a cure. Unfortunately, it appears that the cure will make the people as ugly as the virus made them beautiful. Throw in a Big Government/Big Pharma conspiracy to weed undesirables out of the population by not making the cure available for a while, and you’ve got a story for our times.