I suspect viewers would have laughed (or cringed) and moved on - it was, after all, just a chip commercial - except that NARAL promptly weighed in. Apparently, "humanizing fetuses" (or making unborn baby humans seem, well, human) is merely an anti-choice tactic, a scurrilous misrepresentation of what happens during a pregnancy.
Rather than repost pro-life arguments that I have made elsewhere, I will simply offer the following five videos for your viewing pleasure. They aren't gross; they aren't made by rabid pro-lifers. The first two simply shows what happens in the womb when a fetus develops. The final three show when and how an unborn baby begins to respond to his or her environment.